Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Microsoft Shows What An Xbox Fragrance Would Look Like - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry, Beauty Launches

Microsoft Shows What An Xbox Fragrance Would Look Like

The company is promoting its new game, Destiny.

Author Image

By: Marie Redding

Senior Editor, Rodman Media

If Xbox were really going to launch a fragrance, it would be packaged in a square bottle, with juice the color of the sea. That’s the image Microsoft came up with for its ‘fake’ fragrance, with has its own online ad campaign and website.

Microsoft is promoting the campaign to create buzz around the new game by Activision, Destiny, which launches next week.

Apparently, the company wanted to get around advertising restrictions, Venturebeat reported. Sony has exclusive marketing rights, and Microsoft wanted consumers to know that the game isn’t exclusive to Sony’s PlayStation.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters